By Steven Kaip, Managing Partner, MusicOnHold.com  

The effectiveness of your audio marketing messages has been proven and you have seen an increased response in customer satisfaction and sales. Content however, tends to lose their effectiveness before long - especially if everyone has heard them. Changing your messages, or even rotating them may be one way to help maintain their effectiveness. Here are some tips on how to do that.

Automatic Rotation

A number of on hold messaging systems provide your business with the capability of automatically rotating your messages. This would greatly eliminate the possibility of your clients hearing the same message in a short period of time. Of course, it means a number of messages must be simultaneously prepared, with the music. Machines can often hold a series of messages. Another feature that can work simultaneously with message rotation is rotating the music playing behind your on hold messages.

Software Systems

Depending on the particular solution purchased, you can just about do anything these days. After you have developed your on hold messages, you can do an automatic rotation that mixes various types of music with your messages - giving you the maximum use of your messages, and still projecting originality to your customers. These systems also allow you to configure a start date for each message, and an end date - all done automatically.

Days Of The Week

Another way to rotate your messages is to bring in different types of messages on different days of the week. If your business is like most, some days are busier than others. On those busy days when callers may be more likely to be placed on hold, and for longer periods of time, giving information about your web address, and alternative methods of contact like email would be helpful. You may also consider letting your callers know which days are your busy days so they potentially can avoid them, and call you when you'd most like to be called.

Special Events Or Sales

Here is another thing that you will definitely want to add to your on hold advertising messages. When the sales events come, or, a promotional event, you want to be well prepared in advance to make sure that you have the new message ready. Announcing these messages over your messaging system produces variety, and increases interest on the part of your clients.

Unique Daily Messages

With the spread of both music on hold, and advertising on hold, many new options are becoming available. Some companies automatically give you a new message every day that is geared toward your local community. The on hold messages may include things like brief weather reports, this day in history, daily restaurant menus, or special messages relating to your corporation.

With this many options, and more available, is there any need why you should have to play the same message months on end? Variety is still the spice of life, and to be able to keep your clients ear tuned in to your vibrant and dynamic daily messages can only serve to increase your sales and customer loyalty.